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Business Collection

Research Methods

This collection will guide students through the process of conducting research. They will see how you can turn a project idea into a critical research question with aims and objectives and fulfil those objectives.

Additionally, how to conduct research for both qualitative, quantitative and mixed methods research projects, including how to collect, analyse and present each type of data.

Topics

Introduction to conducting business research

Planning your research

Identifying and engaging with the literature, refining the research question

Collecting Qualitative Data - both primary and secondary

Collecting Quantitative Data - both primary and secondary

Analysing Qualitative Data

Analysing Quantitative Data

Presenting Qualitative Data

Writing and presenting your research