Strategic Marketing Management
In a competitive environment, how do organisations need to make strategic marketing decisions? Marketing strategy is all about the overall plan for an organisation and making sure that the plan understands the needs and wants of the customer. It looks to answer questions such as:
- Who is the customer?
- Who are the main competitors?
- What are the risks?
In this collection you will learn how to refine your understanding of the market, improve your product through competitor analysis, and explore what a global strategy looks like.
Welcome to Strategic Marketing
Marketing and Corporate Strategy
Strategic Marketing Planning
The Marketing Mix – Product
The Marketing Mix – Pricing
The Marketing Mix – Distribution
The Marketing Mix – Promotion
The Marketing Mix – Branding
Market Segmentation The Short Term Marketing Plans
Customer Care and Service
Developing a Marketing Culture
Mapping the Future