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Business Collection

Strategic Marketing Management

In a competitive environment, how do organisations need to make strategic marketing decisions? Marketing strategy is all about the overall plan for an organisation and making sure that the plan understands the needs and wants of the customer. It looks to answer questions such as:

  • Who is the customer?
  • Who are the main competitors?
  • What are the risks?

In this collection you will learn how to refine your understanding of the market, improve your product through competitor analysis, and explore what a global strategy looks like.


Welcome to Strategic Marketing

Marketing and Corporate Strategy 

Competitor Analysis 

Customer Analysis 

Strategic Marketing Planning 

Macro-Environmental Analysis

Internal Analysis

The Marketing Mix – Product

The Marketing Mix – Pricing

The Marketing Mix – Distribution

The Marketing Mix – Promotion

The Marketing Mix – Branding

Market Segmentation The Short Term Marketing Plans

Global Strategies 

Customer Care and Service

Developing a Marketing Culture

Mapping the Future