This collection will guide students through the process of conducting research. They will see how you can turn a project idea into a critical research question with aims and objectives and fulfil those objectives.
Additionally, how to conduct research for both qualitative, quantitative and mixed methods research projects, including how to collect, analyse and present each type of data.
Introduction to conducting business research
Planning your research
Identifying and engaging with the literature, refining the research question
Collecting Qualitative Data - both primary and secondary
Collecting Quantitative Data - both primary and secondary
Analysing Qualitative Data
Analysing Quantitative Data
Presenting Qualitative Data
Writing and presenting your research