Strategy is one of the most important assets for businesses that want to grow and remain relevant. It teaches students how to develop efficient plans, map and learn from competition and design better routes for companies to expand their reach in the market. An understanding of strategy is important as it improves decision making, sets the target and focus and allows for flexibility and innovation.
This collection will guide you through the strategy journey, from its concept as an internal or external need, how it is then used within operations and the corporate environment, to the human issues that exist within strategic management.
The Importance of Strategic Planning
Understanding the External Environment
Understanding the Internal Environment
Market Research for Strategy Analysis
Operational Strategy and Competitiveness
Business Level Strategy
Corporate Strategy and Growth
Actors, Power and Politics in Strategising
Organisation, Structure and Strategy
Human Issues in Strategising
Technology Enabled Strategising